Hey there! So, you’ve finally set up your first Shopify store, and you’re ready to make some sales. You’ve got some amazing products, killer content on your product pages, and even started a blog for your store. You’ve built an email list and are ready to start selling to your first customers. But there’s just one problem – no one seems to be visiting your store!

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Don’t worry, you’re not alone. This is a common problem for new online store owners. The good news is that there are some best Shopify SEO apps and tools out there that can help you boost your online presence and attract more visitors to your store.

What is Shopify SEO?

SEO, or Search Engine Optimization, is the process of increasing the quantity and quality of organic search engine traffic to your Shopify site. However, what does that actually mean?

Let’s disassemble it:

The term “traffic quality” alludes to the sort of website visitors. You desire visitors who are engaged in your product or service and likely to take action, such as purchasing or subscribing to your newsletter. This is accomplished by delivering a positive user experience and appealing content to your target audience.

Quantity of traffic refers to the quantity of website visitors. The greater your website’s traffic, the greater your likelihood of generating transactions or conversions. It is essential to observe, however, that not all traffic is created equal. You want to attract high-quality traffic that has the highest probability of resulting in sales or conversions.

Organic results refer to the unpaid search engine traffic that arrives to your website. This is distinct from sponsored traffic, which is generated by advertising campaigns like Google Ads.

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By enhancing your SEO, you can increase both the quality and quantity of traffic to your website, leading to an increase in Shopify store sales and revenue.

Why do you need a Shopify SEO app?

To improve SEO for your Shopify store, it’s not enough to comprehend and implement SEO best practices. To achieve the best potential results, it is also essential to employ the appropriate instruments.

Shopify has many SEO-friendly features already integrated, giving you an advantage over other platforms. Using a Shopify SEO app, you can streamline and automate essential duties and processes, thereby saving time and effort.

With the proper Shopify SEO utility, you are able to:

  • Make your product pages search engine friendly
  • Sitemap generation and submission to search engines
  • Track and monitor keyword ranking
  • Assess your website’s traffic and pinpoint areas for enhancement
  • Find and repair broken connections
  • Plus much more!

In conclusion, a Shopify SEO app can assist you in elevating your SEO efforts and driving more traffic and sales to your online store.

The 17 Best Shopify SEO apps Free & Paid

Here are 17 best Shopify SEO apps that you can use to optimize your website for search engines, improve your site’s ranking, and increase your visibility online

1. SEO: Image Optimizer Page Speed by Avada

A slow-loading website can negatively impact your search engine rankings and the user experience as a whole. Large image files, broken links, and feeble social connections are frequent causes of sluggish page rendering times.

Thus, the SEO: Image Optimizer Page Speed application is useful! This all-inclusive application offers a solution for optimizing your website with essential features including image optimization, structured data, HTML sitemaps, and meta tags.

With the SEO: Image Optimizer Page Speed app, you can:

  • Reduce rendering times without sacrificing image quality by optimizing your images.
  • Ensure that the structure data of your website is adequately marked up for search engines
  • Create an HTML sitemap for improved navigation and indexing by search engines.
  • Improve your website’s visibility in search engine results by optimizing its meta tags

All of these features work together to enhance the performance, efficiency, and overall SEO ranking of your website. Using the SEO: Image Optimizer Page Speed application, you can be confident that your website is optimized for optimal success.

Shopify SEO: Image Optimizer Page Speed by Avada is a potent app that enables you to optimize your website’s images for quicker rendering times and higher SEO rankings. Using the application, you can automatically add ALT captions and compress your images to reduce their file size without sacrificing quality. By utilizing browser preloading, the page loading speed of your website can be increased by up to threefold!

In addition, the app includes automatically added Google structured data, which makes it simpler for search engines to comprehend your page’s content and prioritize it in search engine results pages. The app’s sophisticated SEO analysis also provides specific recommendations for optimizing your Google Search Console’s Product, Collection, and Blog pages.

The best part is that the app offers both Free and Professional plans at reasonable prices, allowing you to select the plan that best meets your needs and budget. The devoted customer service team at Avada is always accessible to assist you with any issues or inquiries you may have.

With Shopify SEO: Image Optimizer Page Speed by Avada, you can rest assured that the images on your site have been optimized for enhanced performance and SEO rankings. See the difference it can make for your online store by giving it a try today!

SEO: Image Optimizer Page Speed by Avada is a comprehensive Shopify SEO app that provides several important features to optimize the performance of your online store, such as:

  • Optimize Image ALT tag: Add ALT tags automatically to all images on product, collection, and blog pages.
  • Image optimization entails compressing images in order to increase rendering speed while preserving image quality.
  • Google structured data: Add structured data automatically to help search engines better comprehend your page’s content and achieve higher rankings.
  • Meta elements & rules: Automatically optimize meta titles and descriptions to improve your store’s search engine visibility.
  • Site verification: Verify the authority of your website with multiple search engines.
  • Social Meta: Include social meta to display page previews on social media platforms such as Facebook and Twitter.
  • Redirect 404 pages: Redirect 404 pages to a specific URL with ease.
  • With an HTML sitemap, you can help users navigate your website with ease.
  • Get a comprehensive and detailed SEO analysis of your product pages, complete with problem reports and enhancement suggestions.
  • Integration with Shopify’s finest applications.
  • The application offers a free plan and a 14-day free trial for the professional plan.

These features can help improve your website’s processing speed, search engine positioning, and overall performance, resulting in increased website traffic and online store sales.

2. SEO Optimizer – Trusted SEO app by Booster Apps

SEO Optimizer by Booster Apps is a potent app that improves the SEO of your Shopify store, thereby increasing your possibilities of ranking at the top of search engine results. With over 382,000 installations since 2015, it’s no surprise that it’s so popular among online retailers.

The most recent version of the program features enhanced search efficiency, increasing the likelihood that your products will rank highly in search engine results. Additionally, the app’s one-click installation procedure does not require coding, making it simple for anyone to begin enhancing their store’s SEO.

Other important features of SEO Optimizer include automated SEO optimization and SEO support based in the United States. The application provides both a Free Plan and a Pro Plan for $24.99 per month, allowing you to select the option that best meets your requirements and budget.

Key features of SEO Optimizer – Trusted SEO app by Booster Apps:

  • Automated SEO Optimizer
  • One-click install for SEO
  • US-based SEO support


  • Free Plan
  • Pro Plan: $24.99/ month

3. SEO Booster – SEO Marketing by Secomapp

Shopify SEO Booster by Secomapp is a potent instrument for all Shopify store proprietors, regardless of experience level. As the name suggests, this application is intended to enhance your SEO and increase the visibility of your website in search engines.

The app’s ability to structure your data in a manner that is simple for search engines to comprehend is one of its primary advantages. This means that your website will be more likely to rank at the top of search engine results, resulting in increased store traffic and revenue. In addition, the application can automatically detect and resolve SEO issues such as damaged links, sparing you time and effort.

The app’s SEO keyword functionality is an additional notable feature. The application provides you with optimized control over your website’s content and ensures its continued relevance by updating prevalent keywords in the regions you specify on a regular basis.

Key features of Shopify SEO Booster – SEO Marketing by Secomapp:

  • Regularly inspect and repair Shopify SEO challenges
  • Using comprehensive JSON-LD, structure data in a search engine-friendly manner
  • Update automatically the ALT text of any new product images
  • Simple Google Analytics and Google Search Console integration
  • Updated keywords that are prevalent based on a user’s location


  • Free Plan
  • Pro Plan: $24.99/ month

With Shopify SEO Booster, you can be confident that your website is optimized for optimum search engine visibility and sales expansion.

4. Plug in SEO by SureSwift Capital

Shopify Plug in SEO by SureSwift Capital is a reputable SEO tool utilized by over 30,000 merchants globally. This application is designed to help Shopify sites achieve a higher ranking in Google search results by analyzing, repairing, and optimizing their SEO. With Plug in SEO, increasing your website’s traffic is simplified.

Plug in SEO is distinguished by the fact that it provides exhaustive data in JSON-LD format. This format encodes your website’s data so that it can be readily read by search engines such as Google. It includes new articles, SEO link directories, business contacts, and other valuable information that can help improve your site’s ranking.

Overall, Plug in SEO is a valuable tool for anyone seeking to enhance the SEO and online visibility of their Shopify site. It deserves serious consideration due to its user-friendly interface and effective features.

In addition, Shopify Plug in SEO by SureSwift Capital includes templates for rapidly customizing SEO data for thousands of products. In addition, the app’s integrated Google Search Console feature enables you to monitor your Shopify store’s search engine rankings and organic traffic analytics, providing you with valuable insights into your website’s performance.

Key features of Plug in SEO by SureSwift Capital:

  • Edit SEO data of different products, pages, collections, blogs, and posts
  • Support SEO meta titles, meta description templates, and keyword tools
  • Check and fix SEO issues
  • Monitor organic traffic
  • 404 broken link redirects
  • Target focus keywords
  • Provide a detailed report on Shopify site’s SEO, blog, and speed performance
  • Support multiple languages


  • Free Plan
  • Plug in SEO Plus Plan: $20/ month

5. SEO Pro + JSON LD & Site Speed

Looking to improve your Shopify store’s on-page SEO? Look no further than Shopify SEO Expert Pro – All in One. This powerful app optimizes your Shopify pages for search engines, helping your website appear at the top of search results.

With the ability to update ALT tags for all of your images at once, your product images will rank higher in Google Image Search, bringing even more traffic to your site. Try it today and see the results for yourself!

Key features of Shopify SEO Expert Pro – All in One by Expert Village Media Technologies:

  • Allow updating ALT texts of all product images
  • Run a speed test to score Shopify site’s speed and give advice for improvement
  • Automatically check meta tags, stylesheets, and embedded styles
  • Structure data in JSON-LD format
  • Detect SEO issues and automatically fix them

Price: $9.99/ month

6. Smart SEO by Sherpas Design

By automating on-page SEO for Shopify stores, Shopify Smart SEO by Sherpas Design is created to save time and money. This application eliminates the need to manually generate meta tags and ALT tags for all entities. The application handles everything autonomously, allowing you to focus on other aspects of your business.

In addition, Shopify Smart SEO enables you to administer your store’s sitemap, including adding or removing pages that Shopify does not permit. The application also identifies faulty backlinks, allowing you to quickly repair them and regain favor with search engines.

Key features of Shopify Smart SEO by Sherpas Design:

  • Automate store’s on-site SEO
  • Automatically create product meta tags and ALT tags for all entities
  • Provide full control over the store sitemap
  • Allow users to add/ removes pages
  • Automatically detect all broken backlinks
  • Provide structured data with JSON-LD to search engines
  • Support multiple languages for meta tags


  • Free Plan
  • Pro Plan: $4.99/ month

7. SEO King by Engage Apps

Shopify SEO King by Engage Apps is an all-inclusive SEO utility that can increase your Shopify store’s traffic and revenue. This application allows you to optimize various aspects of your website, including page rendering times, image optimization, and SEO.

Image optimization tools are one of Shopify SEO King’s most notable features. Product images can be resized, cropped, and compressed without sacrificing quality. In addition, the program includes a watermarks feature to prevent image piracy. The application also includes a keyword generator and Google AI integration for creating SEO-optimized filenames and optimizing website content.

Shopify SEO King by Engage Apps is an all-inclusive SEO tool that can help you achieve maximum SEO performance results.

Key features of Shopify SEO King by Engage Apps:

  • ALT Texts manager
  • Product meta titles and descriptions manager
  • JSON-LD Microdata manager
  • Sitemap manger
  • Improve your product photos for search
  • Scan your shop for issues
  • Optimize your entire shop in one click
  • Keywords manager
  • Disable right-click to prevent photo theft
  • Export product photos for free


  • Free Plan
  • Small Shops Plan: $7.99/ month
  • Medium Shops Plan: $12.99/ month
  • Large Shops Plan: $18.99/ month

8. Plerdy – Heatmap, Replay & SEO

Plerdy Shopify App is an analytics utility that can assist businesses in increasing the conversion rates of their online stores. This application provides several features, including session replay, heatmap, eCommerce tracking, SEO, and a display survey, that enable businesses to comprehend the behavior of website visitors and make informed decisions.

Understanding why visitors abandon a company’s website without becoming customers is one of the greatest challenges businesses face. Plerdy Shopify App can assist in resolving this problem by utilizing heatmap data and video session recordings to demonstrate how customers interact with the store. This feature assists businesses in identifying potential issues with their website layout, icons, banners, and marketing campaigns.

Plerdy’s display feature enables businesses to survey site visitors, acquire email addresses, increase sales, and target visitors with the intent to leave. The SEO feature provides daily analysis of titles, descriptions, keywords, and the Google Search Console to assist businesses in optimizing the content of their websites for search engines. The eCommerce monitoring feature facilitates the connection between user behavior and sales for businesses.

Plerdy Shopify App is an all-inclusive utility that provides businesses with the data required to optimize their online store and increase conversion rates.

Key features of Plerdy Shopify App:

  • Improved conversion rates by understanding visitor behavior
  • Optimization of website design, buttons, banner, and marketing campaigns
  • Better SEO by optimizing website content
  • Increased customer engagement through surveys and exit intent targeting
  • Increased revenue through eCommerce tracking


  • 14-day free trial
  • FREE plan: limited features, including 2,000 pageviews/day, 3 heatmaps/day, 100 sessions replay, up to 1 active popup form, and up to 50 leads.
  • START plan: $29/month or $278/year with a 20% discount, including features such as 10,000 pageviews/day, unlimited heatmaps, 1,000 sessions replay, and up to 3 active popup forms.
  • BUSINESS plan: $59/month or $566/year with a 20% discount, including features such as 25,000 pageviews/day, 2,000 sessions replay, up to 5 active popup forms, and 2,000 leads.
  • PREMIUM plan: $99/month or $950/year with a 20% discount, including features such as 50,000 pageviews/day, 4,000 sessions replay, up to 10 active popup forms, and unlimited leads.

9. Image SEO by Hextom

Due to a lack of knowledge of essential business principles, such as paying attention to image quality, many startups fail within the first year. It is crucial to realize that a Shopify page that loads quickly can improve your e-commerce site’s Google ranking and ultimately result in more purchases.

This is where Hextom’s Shopify Image SEO comes in. With a single touch, this application can reduce image size without sacrificing quality, thereby accelerating your website. In addition, it optimizes your images so that they display your Shopify store name, product name, and product classification in the most effective manner.

Bulk Image Edit can assist you in resizing, cropping, or adding text to images, and you can preview your modifications before applying them. Shopify Image SEO by Hextom can enhance your website’s SEO and boost sales.

Key features of Shopify Image SEO by Hextom:

  • Optimize image file sizes for products and themes without losing any quality
  • Update ALT text and file name for product images with customizable templates
  • Standardize images on Shopify website and social channels (Facebook and Instagram) into a square shape
  • Crop all images to make them same in width and height
  • Using watermarks for product images
  • Enable previewing before creating tasks
  • Offer option to revert/ undo any changes that have been made


  • Free Plan
  • Basic Plan: $9.99/ month
  • Professional Plan: $19.99/ month
  • Advanced Plan: $49.99/ month

10. SEO Assistant by Buymaxx

Shopify SEO Assistant by Buymaxx is an application designed to help Shopify store owners improve their search engine rankings. With sophisticated SEO automation, the app makes it simple to modify all Shopify products and pages.

A key feature of Shopify SEO Assistant is bulk editing, which eliminates the need to manually input meta tags and ALT tags for each image, product, and page. In addition, the application automatically examines all pages for broken connections and invalid web pages, making it simple to detect and resolve any issues. Even without coding knowledge, it is possible to optimize thousands of pages in minutes.

Key features of Shopify SEO Assistant by Buymaxx:

  • Support bulk editing meta tags and ALT tags
  • Offer flexible SEO settings for products and pages
  • Automatically fill in meta tags for all items
  • Structure data in JSON-LD format
  • Detect broken links and invalid web pages by SEO Assistant Page 404 scanner


  • Free Plan
  • Pro Plan: $4.99/ month
  • One time plan: $6/ month (billed at $72 once per year)

11. Search Pie

Search Pie is another Shopify app that provides various SEO features such as structured data, automatic updates for alt text, suggested keyword updates, and AMP. The app also offers reports and insights to help you analyze the effectiveness of your SEO strategy. What sets Search Pie apart is its user-friendly design suitable for beginners and advanced users alike.

The app offers a 3-day free trial, and users can choose to continue with the free plan or upgrade to the Growth plan, which ranges from $0 to $79 per month depending on the required features.

Overall, Search Pie is a powerful tool to help Shopify store owners increase their website traffic from Google search results.

12. SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

Shopify SEO Product Optimizer by SillyCube Technology Ltd. is intended to provide businesses with high-quality SEO tools to optimize their online store.

The application searches for similar niche keywords on other stores to improve the visibility of your products in search engines. It enables you to select keywords that have a high search volume but are not overly competitive. In addition, it provides hand-selected keyword advice from SEO specialists. This application also allows you to modify your product link previews without the need for coding knowledge.

Key features of Shopify SEO Product Optimizer by SillyCube Technology Ltd.:

  • Custom link previews on Facebook & Twitter
  • Stand out with niche keywords suggestion
  • Bulk edit product link previews
  • Effective SEO advice
  • Focus keyword insertion


  • Free Plan
  • Basic Plan: $15.99/ month

13. SEO AMP by Shop Sheriff

Shopify SEO AMP by Shop Sheriff is designed to assist businesses in configuring AMP (Accelerated Mobile Pages) for their Shopify store, which is crucial for enhancing mobile user experience and ranking higher in Google search results.

With AMP, web pages can load more rapidly on mobile devices, allowing users to access content more quickly and effortlessly. By utilizing this application, businesses can enhance the mobile efficacy of their websites and ultimately improve their SEO rankings.

Key features of Shopify AMP SEO by Shop Sheriff:

  • Allow users to create AMP-specific versions of all the essential pages of your Shopify store
  • Optimize your URLs for SEO
  • Allow users to edit all the AMP sidebar links
  • Integrate Google Analytics and Google Tag Manager to further optimize your relevant pages for phenomenal page speed


  • Free Plan
  • Hobbyist Plan: $9/ month
  • Company Plan: $29/ month
  • Enterprise Plan: $99/ month

14. SEO Master – Auto SEO Booster by Giraffly

Shopify SEO Master – Auto SEO Booster by Giraffly is an all-in-one SEO analyzer designed to enhance a Shopify site’s SEO for higher rankings, thereby increasing organic traffic and sales. This application provides users with a variety of comprehensive features.

The app’s ability to automatically assess a Shopify site’s on-page SEO and provide users with an SEO checklist to optimize their pages is a notable feature. Moreover, users can modify essential SEO factors such as ALT text, title tags, and meta descriptions in bulk and efficiently from a single location. If users prefer not to make manual modifications, the app provides a selection of pre-designed SEO elements.

Shopify SEO Master also employs JSON-LD, a form of structured data, to improve the visibility of Shopify websites on prominent search engines, thereby making them stand out in search results.

Key features of Shopify SEO Master – Auto SEO Booster by Giraffly:

  • On-page SEO scan
  • Manual & bulk edit
  • Automated template
  • Broken link management
  • Structured data
  • Detailed reports on your SEO performance


  • Free Plan
  • Premium Plan: $12.99/ month

15. SEO Manager by venntov

Shopify SEO Manager by venntov is a comprehensive app that offers over 20 features for optimizing SEO on Shopify sites. With 15 of those features specifically designed for SEO managers, this app is a one-stop solution for all your SEO needs.

One of the standout features is the step-by-step tour, which guides users through all the app’s features, supplemented by in-depth SEO documentation. The app also automatically detects and fixes 404 errors on your site, eliminating any SEO issues that may arise.

With real-time feedback emails, you can easily track your SEO progress and identify areas for improvement. The app also provides automatic suggestions to help you optimize your site’s SEO further.

Overall, Shopify SEO Manager by venntov is an excellent choice for businesses looking to optimize their Shopify site’s SEO effectively.

Key features of Shopify SEO Manager by venntov:

  • Enable customizing titles and description
  • Detect SEO problems and ALT text issues
  • Automatically give suggestions to fix SEO problems
  • Automatically identify and correct 404 errors
  • Provide JSON-LD and local business structured data
  • Automatically submit store’s sitemap to Google
  • Work well with Google Search Console, Bing, and Kit

Price: $20/ month

17. JSON-LD for SEO by Little Stream Software

Shopify JSON-LD for SEO by Little Stream Software is a Shopify app that seeks to assist Shopify merchants in increasing their organic Google search traffic and conversion rates. This application includes two primary features: Rich Snippets and Rich Results. You can improve your search engine results on Google, Bing, Pinterest, and other search engines with these features.

In addition, the app automatically updates your Shopify SEO data and inserts it into your HTML as microdata or JSON-LD data code blocks, thereby enhancing your search engine visibility.

Key features of Shopify JSON-LD for SEO by Little Stream Software:

  • Boost organic Google search traffic
  • Outstanding Rich Snippets and Rich Results features
  • Increase conversion rates by displaying product information directly on search results
  • Automatically update Shopify SEO data

Price: $299 one time charge

Final thoughts

Thank you for reading our review of the 17 best Shopify SEO apps for your E-commerce site. These apps address specific SEO issues, from optimizing Google Images to improving mobile user experience and overall website performance in search engines.

By using these apps, you can save valuable time as they streamline the SEO process, allowing you to focus on increasing sales and dominating your niche. We will keep this review updated regularly and welcome any questions you may have.

FAQ – About Best Shopify SEO Apps

How much does SEO cost in Shopify?

The cost of SEO for Shopify stores can vary depending on several factors, such as the level of SEO expertise needed, the size of the store, and the specific goals of the SEO strategy. Some Shopify SEO apps are available for free, while others may have monthly subscription fees ranging from $9 to $200 or more. Hiring an external SEO agency or specialist can cost anywhere from a few hundred dollars to thousands of dollars per month, depending on the scope of the project and the level of experience and expertise of the SEO professional. Ultimately, the cost of SEO for a Shopify store will depend on the specific needs and goals of the store owner.

Is Google Analytics free on Shopify?

Yes, Google Analytics is free to use on Shopify. You can easily integrate your Shopify store with Google Analytics to track your website traffic, user behavior, and other important metrics. Simply create a Google Analytics account, add your website as a property, and then add the tracking code to your Shopify store. Shopify also provides a built-in integration with Google Analytics that makes it easy to connect your store and start tracking your data.

Is Google ads good for Shopify?

Yes, Google Ads can be a very effective advertising channel for Shopify stores. With Google Ads, you can target specific keywords that your potential customers are searching for and display your ads to them in the search results. This can help drive targeted traffic to your store and increase sales. However, it’s important to have a well-crafted advertising strategy and campaign in place to make the most out of Google Ads.

Do Shopify tags improve SEO?

Yes, Shopify tags can improve SEO if used correctly. Tags can help categorize and organize products, collections, and blog posts, making it easier for search engines to understand the content and rank it appropriately. When used in combination with relevant keywords and other SEO strategies, Shopify tags can help improve visibility and search engine rankings. However, it’s important to use tags wisely and not to overuse them, as this can lead to spammy or irrelevant content that can harm your SEO efforts.

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