Are you fed up with battling for a better Google ranking and falling short of your rivals? Businesses must optimize their websites for search engines in order to rank well in the search results as the digital environment gets more competitive. By utilizing the power of cutting-edge Google ranking software, you may gain the advantage you need to outrank your rivals and increase organic traffic to your website in 2024.

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This post will examine 11+ excellent Google ranking tools that can completely change your SEO approach and raise your search engine ranks. These cutting-edge solutions, which range from robust keyword research tools to sophisticated backlink analysis software, are made to offer your website the competitive edge it needs to flourish in the always changing digital market. So let’s get started and see how these revolutionary technologies can help your website get to the top of the SERPs!

I’ll rank and review the top 11 google ranking software, along with my personal top 2 picks.

Best Overall


From keyword research to competitor analysis, backlinking, rank tracking, and even technical SEO –  Semrush is a top recommendation loved by many pros to help you rank.

Best On-Page SEO


Surfer SEO is a must for on-page SEO. It has all the advanced AI technology packed in a simple interface to tell you what and how to optimize content to rank.

Boost Your SEO Game with These Top-Rated Tools

The correct tools in your toolbox may make all the difference when it comes to SEO. It’s critical to have access to cutting-edge technologies that can keep you one step ahead of the curve given the ongoing modifications to Google’s algorithm and the escalating level of competition in the internet market. Here are 11+ top-rated Google ranking software that can help you dominate your competition in 2024 and strengthen your SEO strategy

There are at least three different tools I’d advise using while trying to rank on Google.

  • All-rounder SEO tools like Semrush and SE Ranking to track your overall site metrics. 
  • On-Page SEO tools like Surfer SEO to optimize content to rank. 
  • Data tools like Google Analytics for the most accurate site data.
SoftwarePricing (starts from)Keyword ResearchBack -linkingCompetitor AnalysisRank TrackingTechnical SEOOn-Page SEO
Surfer SEO$59/month
SE Ranking$49/month
Screaming Frog£149/year
Google AnalyticsFree

1. Surfer SEO (Best For On-Page SEO)

Best On-Page SEO

Surfer SEO


SurferSEO is a top pick for ranking that many experts like for everything from keyword research to competition analysis, backlinking, rank tracking, and even technical SEO.



  • It uses over 500 ranking metrics to analyze your content.
  • Gives you relevant keyword suggestions to add to your content
  • Spy on your competitors using the SERP analyzer tool
  • Google docs integration which allows you to write an SEO optimized content
  • Audit your content within minutes not hours
  • Find profitable link-building opportunities


  • Sometimes suggestions can be irrelevant
  • Can be overwhelming for beginners
  • Does not offer NLP queries in the base plan
Best forOn-page SEO
Annual Price$49/mo
Special Offer7-day money back

We may earn a commission if you make a purchase, at no additional cost to you.

Writing and posting content is a significant growth factor when it comes to ranking on any search engine.

Using a search engine results tool to assist you improve content for ranking is crucial and absolutely vital if you want to rank.

I utilize Surfer SEO as my tool for doing that. This on-page keyword ranking tracking tool can assist you in getting your post noticed by Google.

The program analyzes a small sample of the top articles or pages for any term you enter. Consider the term “content engagement strategies” as an illustration:

Then, it averages measures like word count, paragraphs, and photos to give you an idea of the average bar to shoot for if you too want to be on the first page of search engine results.

Surfer SEO also has many other handy features, including:

  • Content Optimisation in multiple languages
  • Free tools like AI Outline generator and keyword surfer
  • SEO audits to optimize existing content
  • Browser extensions and integrations with apps like Google Docs, WordPress, Jasper AI, etc.


The pricing plan for Surfer SEO is simple.

  • Free plan: $0/mo
  • Basic: $59/mo or $49/mo paid annually (in my opinion, the most bang for buck for beginner bloggers)
  • Pro: $119/mo or $99/mo paid annually
  • Business: $239/mo or $199/mo paid annually

The bottom line

Using a tool like Surfer SEO is crucial if you’re serious about trying to rank or stay competitive in the internet sphere.

And I don’t say that lightly: in addition to SurferSEO, everyone involved in blogging, SEO, or content creation should use a program like Semrush or Ahrefs.

Using Surfer alone, I have personally achieved a top-ten Google ranking with no links.

2. SEMrush: Empower Your SEO Strategy with Advanced Competitive Analysis

Do you want to know what your rivals are doing? Do not look other than SEMrush. The significant tools offered by this all-inclusive SEO package include competition analysis, keyword research, backlink analysis, and others. Using SEMrush, you may learn insightful things about the SEO tactics of your rivals and find fresh ways to outperform them in the search engine rankings.


Semrush has to be one of the most potent Google ranking software programs out there.

This is without a doubt one of my favorite SEO tools out of the ones I use. While reviewing the top link-building tools, I went into great detail about how I utilize Semrush for a lot of my content, SEO, and link-building activities.

This SEO tool has several effective and practical capabilities, with a strong emphasis on keyword research. It offers a comprehensive solution for competition, content, and backlink research as well as tracking keyword rank.

Semrush‘s market research function will reveal all of your rivals’ tactics.

Enter your website’s URL in the main search field to do this, and Semrush will provide helpful data under Domain Overview.

After that, click the Compare Domains page to get a list of your biggest rivals. The Competitors tab under Organic Research has the same information.

Other notable features

  • Tools for link building that may be used to audit backlinks, look for new possibilities to develop links, and get insights on your tactics.
  • Tools for content audit and SEO checking can help you produce better content that will place you higher than rivals.
  • Moreover, Semrush offers keyword rank checkers for your domain and rival websites.

Use the site audit tool to verify subdomains, the mobile version of a website, and find problems.


Semrush has three different price tiers.

For novices and small teams, there is a Pro package available for $119.95/month. Larger businesses can choose the Business plan for $449.95 per month, while larger teams can utilize the Guru plan for $229.95.

Of course, paying yearly will also save you 17%.

The bottom line

Semrush is one of my go-to tools for search engine rankings, as well as many others’, and it’s easy to understand why.

It’s a top suggestion for anything that aids in ranking, including technical SEO, competitor analysis, backlinking, rank tracking, and keyword research.

Although Ahrefs is a strong rival, the latest pricing change for Ahrefs makes the Semrsuh Pro plan the clear winner in terms of value and functionality (you can read why below).

You also receive a 7-day free trial, unlike Ahrefs. Thus there is no danger at all.

3. SE Ranking (Best Value)

If Semrush and Ahrefs don’t seem to be viable solutions, you can think about using SE Ranking.

It is a comprehensive SEO tool that can do technical audits, analyze competitors, and track backlinks and rank with great accuracy and power.

One major selling factor is that it is far less expensive than Ahrefs and Semrush while still providing excellent value.

It’s also quite simple to start up, with an onboarding procedure that only just five steps.

Additionally, you may include rivals and keep track of how your keywords are doing in comparison to them.

Some other features I also really enjoy about SE Ranking are:

  • Easy to view dashboards for a Summary, Detailed or Overall glance at rankings.
  • The ability to connect to Google Analytics and Google Search Console to view in the dashboard.
  • Their marketing plan feature has a list of To-Do’s for on-site optimization, keyword research, content strategy, and more.
  • Social Media Dashboards for Facebook and Twitter etc., for an all in 1 overview.


SE Ranking has a pretty unique pricing plan that provides discounts based on 2 factors:

  1. Your rank tracking frequency: Daily, Every 3 days, or weekly.
  2. How many months in advance you’d like to pay.

Evidently, the strategy is less disregarded the more frequently the rank is tracked.

The savings grows if you pay in advance for more months.

They have the following basic (monthly) programs for measuring daily rank:

  • Essential: $49/mo
  • Pro: $109/mo
  • Business: $239/mo

They also have a 14-day free trial you can take advantage of.

The bottom line

SE Ranking is undoubtedly Semrush and Ahrefs’ main rival. Even while you’d need to access the Pro plan to get the most of the tool, it’s still rather affordable compared to other options.

It’s unquestionably the tool I advise using if you want something adaptable and reasonably priced without making any compromises. Additionally, there is a 14-day, risk-free, no-credit-card trial period.

4. Rank Tracker: Unleash the Power of Accurate Keyword Tracking

Each successful SEO effort must start with keyword tracking. Using Rank Tracker, you can easily keep track of where your website stands for desired keywords and get useful information about where your rivals stand. With the help of this potent tool, which offers in-depth data on keyword ranks, search volume, competitiveness, and more, you can improve your content and keep up with your rivals in the search results.

An important component of Google’s ranking system is backlinks. You may boost the authority of your website and your link-building activities using Moz Pro. With the help of this all-in-one SEO tool’s sophisticated capabilities, such as backlink analysis, link tracking, and link building recommendations, you can create a powerful backlink profile and stay one step ahead of your rivals.

In 2004, Moz launched as an online neighborhood.

It is now a strong competitor for the best Google ranking tool.

Although Moz Pro offers a ton of capabilities, its on-page optimization—which Ahrefs lacks—piques my interest the most.

You may enter a URL and the keyword you want the page to rank for in the Page Optimization section. This function displays the current page score and offers suggestions for boosting the Google keyword ranks similarly to AI tools.

A more thorough Page Optimization analysis is also available in Moz Pro and can be accessed from the Tracked Keywords Overview in the Rankings section.

Other notable features

  • The major tool, Link Profiler, provides comprehensive information about your website.
  • The recent mentions function in Fresh Web Explorer searches for references to your business and content.
  • Its in-depth Keyword Rank Checker provides detailed keyword performance.
  • The most potent tool on the Moz platform is Keywords Explorer. It provides statistics on click-through rates, complexity of searches, and search volume. You may also use the new keywords that it creates.


Moz’s most affordable plans start at $99 per month. However, the more expensive plans provide more value.

The bottom line

Moz is a powerful tool that offers a variety of functions to help users rank higher on search engines. Although it is less potent than Ahrefs and SEMRush, it still performs well.

6. Ahrefs: Take Your Content Strategy to the Next Level

Ahrefs can assist you in producing content that rules the SERPs since content is king in SEO. With tools like content analysis, keyword research, and competition analysis available in this effective SEO tool, you can produce high-quality content that connects with your target audience and outperforms your rivals in the search results.

One of the most effective tools for Google keyword ranking is Ahrefs, especially if you need anything for link analysis.

Aside from giving you access to all the information you need to make educated decisions, one of the most striking features is the ability to do a competition analysis.

The benefit of this Ahrefs feature is that it’s a great tool for keyword research and provides information on how to outrank rivals on search engines.

Enter your website’s address first. Ahrefs offers useful data, including as rankings, backlinks, and traffic creation.

Then, select Competing Domains from the menu on the left to see a list of your top rivals and how you stack up against them.

The Content Gap function may be used to find terms that need your attention. Based on the sum of the facts, I compare the top three or four rivals.

With links to all the sites, this displays the keywords, keyword positions on search results, etc.

You may use this information to inform your content strategy when it comes to keywords that your rivals are ranking for but you aren’t.

Other notable features

  • The Site Audit tool provides in-depth data about your website.
  • To find out what buyers are interested in, Keywords Explorer dives deep into certain keywords.
  • A function called connect Intersect displays potential websites that connect to some of your rivals and may link to you.
  • With Site Explorer, you can check all the important information, including
  • A built-in keyword rank checker in Ahrefs also shows your progress.


Ahrefs has some free tools you can access through the Ahrefs Webmaster Tools.

The main pricing starts at $99/month. Other plans include Standard at $199/month, Advanced at $399/month, and Enterprise at $999/month.

The bottom line

The majority of SEO practitioners use either Ahrefs or Semrush, which both offer excellent functionality. These are technologies that may be used to boost SEO in a variety of ways.

Since their pricing model was updated in early 2020, you will now need to purchase the Ahrefs Standard $199/mo plan in order to receive the same advantages and features as the Semrush Pro $119.95/mo plan.

So, if cost isn’t a concern, think about the Ahrefs Standard plan.

7. Google Analytics: Gain Valuable Insights into Your Website’s Performance with Comprehensive Data Analysis

Google Analytics is a strong tool that offers insightful data for analyzing the performance of your website. Google Analytics gives you the ability to measure several variables, including website traffic, user activity, conversion rates, and more. You may make wise judgments regarding your SEO techniques and find opportunities for development by examining this data.

Google Analytics provides you with the information you need to improve your website for higher rankings thanks to its user-friendly interface and powerful reporting features. Google Analytics is a crucial tool for any SEO expert hoping to obtain in-depth understanding of their website’s performance and remain ahead of the competition, from analyzing the efficacy of your SEO activities to spotting chances for development.

You may include Google Analytics data and take advantage of its insights to enhance your SEO efforts and produce better results with the “11+ Google Ranking Software to Outrank Your Competitors in 2024” discussed in this article.

Google Analytics is a free tool that gives you all the information you need about your website.

The dashboard combines details like traffic, bounce rate, visitors, and sessions to glance at your website’s performance.

Additionally, you may go into the particular statistics to learn more about your audience’s behavior, the sources of your traffic, the effectiveness of any CTAs, the top pages, etc.

Additionally, local SEO demands it. You may enhance your page, better target your audience, and get greater rankings by using all these information.

Other notable features

  • Behavior provides crucial trends that help you understand how you drive traffic. It includes details such as the number of new and returning visitors you’re receiving. Demographics go farther to describe their website journeys.
  • Demographics reveals the locations and tongues of your visitors.
  • Through acquisitions, I can identify the source of my traffic.

The bottom line

In comparison to the other tools on the list, Google Analytics is the most reliable source of data and can provide website owners some unusual ranking chances. Particularly when used with other free SEO tools like Google PageSpeed and the Google Search Console.

Given that you can only access the data of your own site, it lacks the intricacy of other keyword ranking tools, which makes sense. That doesn’t lessen its significance, either.

8. Google Search Console: Optimize Your Website for Google’s SERP

Google Search Console is a need for any professional SEO practitioner because it is the official Google tool. This potent tool offers in-depth perceptions into the functionality of your website on Google’s search results pages (SERPs). Google Search Console gives you the tools to improve your website for better results and outrank your rivals, from tracking the performance of your website to spotting and resolving any problems.

9. Yoast SEO: Master On-Page Optimization for Better Rankings

For SEO success, on-page optimization is essential, and Yoast SEO is a well-liked plugin that may assist you in getting it right. To ensure that your material is SEO-friendly and optimized for higher results, this WordPress plugin includes a broad range of capabilities, including keyword optimization, content analysis, and readability tests. You can optimize your on-page SEO efforts using Yoast SEO and outrank your rivals in 2024.

10. SERPstat: Unleash the Power of Comprehensive SEO Research

To understand your rivals and find new prospects, conduct thorough SEO research. Among its many functions are competition analysis, keyword research, and backlink analysis. SERPstat is a potent SEO tool. Using SERPstat, you may learn insightful things about the tactics of your rivals and improve your website to rank higher than them.

11. Screaming Frog: Discover and Fix Technical SEO Issues

Your website may be prevented from getting higher Google ranks by technical SEO problems. With the effective website crawling tool Screaming Frog, you may find and address technical SEO problems like broken links, duplicate content, and missing meta tags. You can boost your website’s performance, outrank your rivals, and rank better in 2024 by fixing these problems.

Another well-liked tool that might help you raise your ranking on search engines is Screaming Frog.

It’s possibly one of the greatest tools available for performing a thorough technical assessment of your website.

Even though it has many features I adore, I find the Screaming Frog SEO Spider Tool to be the most helpful.

This application may be used to crawl websites like Google does in order to find problems like broken links, javascript errors, and HTTP and HTML errors.

For instance, you may find broken links on your website using its Find Broken Links tool.

Just paste the link into the empty field to get the page crawled.

Other notable features

  • Duplicate content can hurt your Google keyword ranking, and you can trust Screaming Frog to identify this.
  • Audit scheduling helps to program audits and produce reports through popular formats.
  • Do you have faulty, duplicate, or missing page titles and meta descriptions? Screaming Frog can analyze your URLs to correct errors.


The pricing for Screaming Frog SEO Spider is pretty affordable, coming to £149/year. But you can use the tool for free to crawl websites with <500 links.

The bottom line

The technical improvements you can make using Screaming Frog can have a significant impact on how well your site ranks. However, it is quite constrained and requires assistance from other programs in order to perform white hat link building, competitor analysis, and backlinking.

12. Buzzsumo: Create Compelling Content that Resonates with Your Audience

For SEO success, producing interesting and high-quality content is crucial, and Buzzsumo can assist you in doing exactly that. With this content marketing tool, you may uncover content gaps and the most popular material in your field as well as your rivals’ content strategy. You can produce engaging content using Buzzsumo that connects with your audience, generates more organic traffic, and outperforms your rivals in the search engine results.

13. Ubersuggest: Optimize Your Content with Data-Driven Insights

A thorough SEO tool called Ubersuggest offers data-driven tips to help you improve your content for better rankings. Ubersuggest offers a wide range of capabilities that may assist you in producing SEO-friendly content that outranks your rivals, from keyword research to content suggestions and competitor analysis. Ubersuggest can help you find fresh keyword possibilities, improve the quality of your content, and take control of the SERPs in 2024.

Neil Patel is the owner of Ubersuggest, and he has done a great job making it better.

Key word research is its main function.

Simply enter the keywords and location in the corresponding fields under the Keyword Overview section. Ubersuggest will quickly offer some important findings. Because you can use this functionality to analyze competitors directly, it functions better.

Some of the features on this site remind me a lot of Moz Domain Authority.

Next, it will make pertinent long-tail keyword suggestions along with crucial information like search volume, CPC, and difficulty.

Pro tip: Keep in mind that the metrics these programs use—such as “Keyword Difficulty” for Ahrefs and “SEO difficulty” for Ubersuggest, etc.—are all merely parameters that the tools have approximated.

They are a solid, transferable baseline to base your content selections on, but whether the information is pertinent to your audience or consumers should come first.

Similar to BuzzSumo, Content Ideas is a collection of pages that are already ranked for the term.

Other notable features

  • Site Audit analyzes your entire domain and gives suggestions to improve your ranking.
  • Traffic Analyzer lets you see your competitors’ activities.
  • You can get backlinking information from the Backlinks section.
  • I also love the Dashboard feature, which allows you to run and track projects from a single place.


Ubersuggest has an exciting pricing offer. You can either pay between $12 and $40/month or save as much as 90% when you pay for the lifetime offer.

The bottom line

This is a functional tool that accomplishes the fundamentals in general. I would suggest it to anyone looking for great insights on a budget. Additionally, I appreciate how Ubersuggest neatly arranges all the information you want on a single page.

14. SERPWatcher

If you’re looking for a powerful tool to track your website’s search engine rankings, look no further than SERPWatcher. Unlike other rank tracking tools that only provide daily rankings, SERPWatcher uses a unique metric called the “Dominance Index” to track your overall ranking progress. By doing so, it provides more valuable and actionable data that can help improve your SEO strategy.


SERPWatcher offers three different packages: Basic, Premium, and Agency, with prices ranging from $49 to $129 per month. By paying annually, you can save up to 40% on the cost. Depending on the package, you can track up to 1500 keywords across all your tracked domains.

Free Plan

If you’re not ready to commit just yet, SERPWatcher offers a free plan that allows you to track ten keywords with a ten-day free trial.

Historical Rank Tracking

SERPWatcher’s historical rank tracking functionality allows you to view current, average, and top keyword positions, as well as percent changes in position and search volume, all in one graph. You can choose the default time range or set a custom one to suit your needs.

Competitor Analysis

SERPWatcher comes bundled with SERPChecker, a powerful competitor analysis tool that lets you check your Google ranking for a given keyword and see which of your competitors are ranking the highest. This can provide valuable insights into your industry landscape and help you adjust your SEO strategy accordingly.

Device and Location Tracking

SERPWatcher supports location-based searches as well as desktop and mobile searches. You can easily switch between platforms with just one click, allowing you to track your rankings across different devices and locations.

Ease of Use

One of the standout features of SERPWatcher is its ease of use. You can create, add, rename, remove, or delete keywords at any time, and easily import them from KWFinder, paste them from a list, or drag and drop entire files. You can also export keywords to a CSV file or copy them to the clipboard.


The SERPWatcher dashboard provides all the data you need on a single screen, with a user-friendly two-column interface that lets you filter tags and view aggregated metrics like top changes, keyword rank traffic, estimated monthly visits, and keyword rank distribution graphs.

Other Cool Features In addition to its impressive Dominance Index and historical rank tracking functionality, SERPWatcher offers daily ranking updates, shareable and interactive reports, email notifications for scheduled or event-based updates, and more. The data is also purchased from trusted data providers like Moz for accuracy.


All in all, SERPWatcher is a comprehensive and accurate way to track your website’s search engine rankings. Whether you’re a small business owner, digital marketer, or SEO professional, this toolset can help you stay ahead of the competition and improve your online visibility.

FAQs – All Your Questions Answered!

How can these Google ranking software help me outrank my competitors in 2024?

In addition to keyword research, competition analysis, backlink analysis, content optimization, and technical SEO analysis, these Google ranking tools offer a wide range of other services as well. You may improve your website for better ranks, provide interesting content, and keep up with your rivals in the search results by utilizing the insights and suggestions offered by these tools.

Is it worth investing in these Google ranking software?

Absolutely! Having access to sophisticated SEO tools may significantly improve the performance of your website in the cutthroat digital environment of today. These Google ranking tools may provide you priceless insights and suggestions that will enable you to improve your website for better search engine results, outrank your rivals, and draw in more organic visitors. To stay on top of the SEO game, investing in these tools might be a smart move.

Are there any free alternatives to these paid Google ranking software?

Yes, there are free alternatives available, such as Google Search Console and Google Analytics, which provide valuable insights into your website’s performance and can help you optimize your SEO efforts. Paid Google ranking tools, on the other hand, frequently provide more sophisticated capabilities and thorough insights, making them a wise investment for professional SEO practitioners.

How often should I use these Google ranking software for optimal results?

Depending on your own SEO objectives and tactics, you should use these tools more frequently. For best results, certain tools may need to be used on a daily or weekly basis, while others can be used on a monthly or quarterly basis. Using these tools on a regular basis will help you examine your website’s performance and make the required improvements to stay one step ahead of your rivals in 2024.

Is there a tool to check Google ranking?

Yes, there are several tools available online that can be used to check Google rankings. Some popular options include:
Google Search Console – this is a free tool provided by Google that allows website owners to monitor their search engine rankings and performance.
SEMrush – this is a paid tool that offers a range of SEO features, including keyword research and tracking, site audits, and competitor analysis.
Ahrefs – this is another paid tool that provides a range of SEO features, including keyword research and tracking, site audits, and competitor analysis.
Moz – this is a paid tool that offers a range of SEO features, including keyword research and tracking, site audits, and backlink analysis.
These tools can help you track your website’s ranking in Google search results and provide insights on how to improve your SEO efforts.


Outranking your rivals on Google in the fiercely competitive realm of SEO is a difficult endeavor. Yet, you may get a competitive advantage and raise the ranks of your website by putting the appropriate tactics and technologies in place. The 11+ Google ranking software described in this post offer a variety of features and insights that will assist you in 2024 with website optimization for better ranks, content creation, and staying one step ahead of your rivals.

These tools offer priceless aid in your SEO efforts, from thorough SEO research to on-page optimization, technical SEO analysis, and content production. Thus, make the appropriate SEO tool investments, take advantage of their insights and recommendations, and boost the ranks of your website in 2024! To stay ahead of the competition, keep up with the most recent trends and techniques because SEO is a never-ending process.

The days of Google ranking variables being a secretive process are long gone. Although there isn’t a magic button that will catapult you to the top of search engines, the correct techniques can help you see noticeable results.

The Google ranking software comes into play in this situation. You may make useful tweaks that rank your pages higher by receiving insights, testing current procedures, monitoring performance, and fixing mistakes.

The finest ranking tools are listed above to assist you with your work, including technical audits, competition analysis, link building, keyword research, and competitor analysis.

The ultimate goal is to improve material that benefits visitors, nevertheless. Ranking should be a matter of when, not if, as long as your consumers are at the center of your plan and you use the appropriate tools and techniques.

Good fortune!

Alex Lynx

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