Top 5 Essential ClickFunnels Books by Russell Brunson to Elevate Your Game This Year

Well, hello there, curious marketer! You’ve stumbled upon the perfect place if you’re on the hunt for ClickFunnels books written or promoted by the one and only Russell Brunson. Buckle up, because we’re about to embark on an enlightening journey through the world of funnels, traffic, copywriting, and marketing!

ClickFunnels, the marketing platform extraordinaire, has been the one-stop-shop for jaw-droppingly fantastic (and wallet-friendly) resources. We’re talking freebies and budget-conscious materials that’ll have you high-fiving your bank account.

Just a taste of what ClickFunnels has cooked up:

• The binge-worthy Funnel Flix
• The life-changing Affiliate Bootcamp
• The mysterious Marketing Blackbook
• The Secret Masterclass training (shh, it’s a secret!)
• The scrumptious Funnel Cookbook
• Perfect webinar scripts to impress your audience
• Lead Funnels swipe file for swipe-and-go convenience
• Free-plus-shipping book collections that’ll have you shouting, “Take my money!”

The ClickFunnels books collections are bursting at the seams with invaluable marketing wisdom. Trust me, they’ve taught me a truckload of marketing tips and tricks that I now use every day in my campaigns.

Now, I must admit, I haven’t read all of Russell’s sales funnel books (yet!). But the ones I’ve devoured so far, like Dotcom Secrets and Expert Secrets, were worth every single penny of the shipping cost.

So, without further ado, let’s dive into these magnificent ClickFunnels books! Prepare to be amazed, entertained, and educated all at once! Don’t forget to bring your notepad and a thirst for knowledge—you’re going to need them.

List of ClickFunnels Books You Should Read This Year

1. Dotcom Secrets

Oh, Dotcom Secrets, how you’ve captured my heart! This gem of a ClickFunnels books was my very first foray into the world of Russell Brunson’s brilliance, way back in the ancient times of 2018.

Let me tell you, the soap opera email sequence and daily Seinfeld email method were like a lightbulb moment for me. Before this, I was floundering, wondering how to build an email list and what to send my precious new subscribers.

Dotcom Secrets is like a treasure trove of 28 secrets (divided into 4 tantalizing sections) that teach you how to harness the power of funnels to grow your online empire. You’ll learn the ins and outs of finding your dream clients, enticing them, crafting your value ladder, guiding them through your offers, and fostering lasting relationships. Plus, you’ll get the lowdown on actually building those fantastic funnels.

Ready to peek behind the curtain? Russell reveals all the processes, scripts, funnels, and frameworks that he used to transform ClickFunnels into the #1 fastest-growing software company with over $50MM in gross revenue. And it’s all neatly packaged in Dotcom Secrets!

Russell Brunson, the mastermind behind ClickFunnels Books, has also earned numerous ClickFunnels Awards for his outstanding achievements in the world of digital marketing.

Whether you’re a greenhorn or a seasoned marketing veteran, you’ll discover a goldmine of actionable strategies to market and sell your products or services. Think of it as your roadmap to scaling the heights of success.

I’ve read this masterpiece multiple times, and I simply can’t rave enough about it. If you only read one of Russell’s ClickFunnels books, make it Dotcom Secrets. Seriously, don’t miss out on this one.

To grab your copy, just head over to dotcomsecrets.com. Marketed as a free-plus-shipping offer, you’ll only need to cover the shipping cost: $9.95 if you’re in the US, and $19.95 for international purchases. And voilà! Dotcom Secrets will be yours to enjoy.

2. Expert Secrets

Ah, Expert Secrets, the marvelous sequel to Dotcom Secrets! This ClickFunnels book is like a treasure map to becoming the swashbuckling expert of your field, finding your voice, rallying a horde of devoted fans, and sharing your pearls of wisdom with them. And, of course, earning a pretty penny for your knowledge.

I must confess, I’ve only read this book once (but thoroughly enjoyed it!). Although I gleaned some insights from it, I haven’t fully put its teachings into practice like I have with Dotcom Secrets. The reason? I haven’t crafted my own course or information product just yet. But mark my words, this book is still an excellent read.

Expert Secrets is all about carving out your personal brand and amassing a legion of loyal fans who’ll follow you to the ends of the earth (or at least, to the ends of your industry). Your mission, should you choose to accept it, is to help your followers (in your niche, of course) overcome their challenges.

In my humble opinion, this book is like the literary version of the Knowledge Broker Blueprint by the dynamic duo, Dean Graziosi and Tony Robbins.

Speaking of endorsements, Expert Secrets has been showered with praise by top influencers like Tony Robbins, Robert Kiyosaki, and Dean Graziosi, just to name a few. As Robert Kiyosaki penned in the foreword, “Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”

This ClickFunnels book is a delightful smorgasbord of 5 sections and 22 secrets, guiding you on a journey from creating a mass movement and identifying your attractive character to mastering the art of funnels.

Ready to unlock the power of Expert Secrets? Grab your copy right here and let the adventure begin!

3. Traffic Secrets

Let me break it down for you:

Traffic Secrets is the grand finale of Russell Brunson’s ClickFunnels books trilogy, published in March 2020. This invaluable tome shows you how to usher leads, prospects, and potential customers into your sales funnel, where they’ll happily exchange their cash for your goods and services.

Just to recap: Dotcom Secrets is your go-to guide for building successful online businesses with sales funnels, while Expert Secrets unveils the science behind constructing your brand, business, sales funnel, and monetizing your knowledge.

Enter the third installment – Traffic Secrets – with its mission to help you magnetize high-quality traffic to your business. You see, traffic is the lifeblood of any successful online business. No traffic, no online business, no moolah.

The fact that you’re perusing this ClickFunnels books list on my site right now is all thanks to traffic acquisition. Let’s just agree to crown traffic as the undisputed king of internet marketing. All hail, traffic!

Throughout the years, Russell, the marketing maestro he is, has managed to attract millions upon millions of converting traffic to his product funnels – time and time again.

The Traffic Secrets book is essentially a brain dump of all the strategies he’s learned and implemented across his numerous businesses.

Now, the Traffic Secrets book comes as a free plus shipping offer. Shipping will set you back a mere $9.95 if you’re in the US and $19.95 if you’re an international customer.

But wait, there’s more! You can also snag the audiobook as an upsell in the Traffic Secrets book sales funnel. It’s perfect if you’re the type who prefers to gulp down your vegetables instead of chewing them. Haha!

Ready to get your hands on Traffic Secrets? Click right here and let the enlightenment begin!

4. Network Marketing Secrets

If you’ve heard my story, you’ll know I’ve dabbled in more than a few money-making ventures. Network marketing was one of them, and boy, was it an adventure!

I succumbed to the tantalizing promises made by the folks who roped me into the business. The ironic part? We were taught to do the same – luring others with the prospect of making boatloads of cash by joining our ranks. Ah, those network marketing shenanigans!

After three roller-coaster MLM rides, I found myself back at square one, struggling to make ends meet. That is, until I discovered online marketing, where I finally found my true calling.

If my network marketing story resonates with you, and you ever find yourself considering a return to that world, don’t think twice about grabbing a copy of Network Marketing Secrets – the fourth gem in our ClickFunnels books collection.

Network Marketing Secrets divulges the secret sauce on how to rock MLM the right way by using sales funnels to build and grow a team of network marketing superstars – all without annoying your nearest and dearest.

In a nutshell, this book shares expert wisdom on how MLM aficionados can adapt traditional strategies for the digital age.

Now, you might be wondering…

What’s Russell’s connection to MLM? Why should I listen to him about network marketing? Is he really qualified?

Well, let me enlighten you:

Before co-founding ClickFunnels, Russell Brunson was a network marketing maven. He even achieved top-ranking status in several network marketing companies, winning a Ferrari and generating a staggering 1.5 million leads in just six weeks!

I once interviewed a friend who was on the same MLM team as Russell’s former lead sales funnel expert, Steve Larsen. That’s when I discovered just how deeply entrenched Russell was (and perhaps still is) in the world of network marketing.

Trust me, the man knows his MLM inside out.

So, if you’re intrigued by network marketing or already navigating its choppy waters, this book is your gateway to mastering modern network marketing strategies.

Curious? Check out Network Marketing Secrets right here.

5. Copywriting Secrets

Behold, the final ClickFunnels book on our list: Copywriting Secrets. Now, this one isn’t penned by the great Russell Brunson himself, but it’s brought to you by his company – Etison LLC.

Introducing the author, copywriting maestro Jim Edwards – the mastermind behind Funnel Scripts and the nifty free funnel headline generator for online entrepreneurs.

As you peruse this list of ClickFunnels Books, it’s clear that you’ve got a keen interest in marketing and funnels, right? And I bet you’re also aware of the critical role copywriting plays in marketing and sales, aren’t you?

You see, marketing is all about weaving words that captivate and entice people to buy whatever you’re selling. We’re talking about words that convert.

Throughout my marketing journey, I’ve observed that one skill seems particularly elusive for many:

Copywriting prowess.

Funnily enough, this skill is often the determining factor for online success. If you can’t craft a compelling sales letter, well, brace yourself for a sales drought.

It’s simple: Words (or “copy”) are what drive people to buy. Lousy copy equals lousy sales.

Copywriting Secrets unlocks straightforward copy formulas to help you craft the perfect copy for your funnels and every marketing campaign imaginable: Emails, ads, webinars – you name it.

Attracting traffic is one thing, but convincing people to buy your products while browsing your page is a whole other ball game.

I wholeheartedly recommend this copywriting book to anyone looking to hone their copy skills and master the art of writing words that lead to clicks, subscribers, sales, and ultimately, a fatter bank account.

As Russell himself puts it:

“Copywriting is what made me rich… It has more impact on how much money you make with your company than anything else.”

Russell Brunson

Ain’t that the truth!

And just like the other ClickFunnels books, an audiobook is available as an upsell within the funnel.

Marketed as free (with the familiar caveat), you’ll need to cover the shipping cost – $7.95 for the US and $14.95 for international orders.

Final Thoughts

So, I’m curious:

“Which of these fantastic books will you dive into first?”

All the ClickFunnels Books we’ve showcased here are nothing short of amazing.

However, your choice ultimately depends on the area of your business that needs a little TLC.

If you’re a newcomer to the world of funnels or online marketing in general, start with Dotcom Secrets. Opt for the audio upsell if you’re pressed for time and can’t commit to reading the physical copy.

For those planning to sell their knowledge but feeling a tad lost or unsure about where to begin – Expert Secrets is your go-to guide.

Let’s face it; marketing revolves around traffic. Who doesn’t crave more traffic? We all do – every minute of every day.

It’s disheartening to see so many talented individuals crafting snazzy-looking funnels for their businesses, only to falter when it comes to traffic skills.

Snag a copy of Traffic Secrets here to master the art of traffic acquisition and turbocharge your business.

Network marketers, fear not – Network Marketing Secrets has got your back.

Struggling to whip up sales funnel copy from scratch? Want to improve your skills in crafting ads, emails, headlines, webinar scripts, and more?

Copywriting Secrets might just be the answer to your prayers.

And finally, there’s a workbook called Unlock The Secrets.

According to Russell Brunson:

Whether you have a new business idea or an existing venture, Unlock the Secrets has something for everyone. From fleshing out ideas to setting up your business correctly, this workbook offers golden nugget strategies to elevate your company to new heights.

Russell Brunson

By the time you’ve finished reading the Secrets trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets) and completed the workbook, you’ll have a solid business plan, step-by-step strategies for implementation, and a renewed enthusiasm for propelling your business forward.

It’s safe to say that the first three books were designed to complement each other seamlessly.

To get your hands on all four books (including Unlock The Secrets), you’ll need to navigate through one of the main book funnels. Then, you’ll encounter an upsell offer (after the audiobook offer) for the secret trilogy set.

For example, let’s take the Traffic Secrets book funnel:

After ordering the book, you’ll be presented with the following optional upsells:

1. Traffic Secrets audiobook for $37
2. Traffic Secrets live event for $97
3. Box set containing Traffic Secrets, Dotcom Secrets, Expert Secrets, and Unlock the Secrets for $97
4. Funnel tracking software for $397

Feel free to skip the initial upsells and grab the trilogy boxset when you get there.

I hope this ClickFunnels books list has been helpful! Let me know in the comments which of these page-turners you’ll be starting with.

FAQ About ClickFunnels Books by Russell Brunson